The Lexus VR was a challenging and exciting project for the company. The team was engaged both in the concept generation and VR content production processes.
The user walks in a forest during a quiet night, the flashlight illuminates the whole environment. Suddenly shining particles appear and start to aggregate each other. Finally the Lexus model LF-FC enters the scene with a brand-new modern style of design.
Controlling VR handles, the user can closely observe each particularity of the LF-FC model, including the external look, interior structure and functionalities. In the last phase, the user can enter into the car and simulate the driving experience in a typical city road.